Fulham Town Hall was to be transformed into a luxury retail destination. As an iconic landmark and listed building it was important base the identity around its features as this in turn would help with planning. Visiting the building, I found incredible Art-Deco patterns and based the identity around this.
For this project I was responsible for rolling out a few designs for Central Place in Warsaw. These designs were for certain parts of the retail space including gift bags, coffee cups and a cover for the retail gallery book.
The pattern comes from the shape of the building’s floorplate and colours have been chosen which are tasteful and gender neutral.