The Productize Course is an online program that teaches freelancers, agency founders, and consultants how to get away from billable hours. It helps them find a service they can produce and hire someone to deliver it.
Brian Casel created the course and sold it to Sam Shepler, who runs done-for-you services like Testimonial Hero. The current owner of the course is James Sowers, who appears to be an experienced entrepreneur. Check out Productize Course Review for more information.
What is productization?
Productization is transforming a service or a business into a standardized product that can be sold to a large audience. This can help businesses reduce costs and increase their profits. Productization has several benefits, including increased scalability, reduced overhead, and more efficient operations.
Products can be delivered in a variety of ways, such as digital products or physical goods. A digital product can be a website, mobile app, or online course. A physical product can be a book, workshop, or coaching program. A business can also create a subscription-based model, which allows customers to access their services on an ongoing basis.
One benefit of productizing a service is that it can help you cut out billable hours and focus on your goals. It can also make it easier to market your services and attract new clients. However, some clients may be uncomfortable with a productized service, especially those who value customization and flexibility. This can be a challenge for businesses that want to implement a productized service, but it is possible to overcome this hurdle.
Productizing a service requires a mindset shift. It means moving away from thinking about a list of deliverables and focusing on a clear process that will solve the customer’s problem. It also involves embracing technology, conducting competitor research, and implementing a sales funnel. Once you’ve mastered the productization process, your agency can start to see significant growth. By reducing project chaos, offering recurring revenue streams, and using client portals, you can become a powerful and irresistible solution to your customer’s problems. This will allow you to scale your business and grow exponentially. The best way to begin the process of productizing your agency is to start with one of your key services and then expand your offerings over time.
What is the course about?
Productize course is an online training program aiming to guide founders, freelancers, consultants and service providers productize their services and get away from billable hours. The training covers identifying the service you can productize, how to launch, and marketing.
Productizing your services is an effective way to grow and scale your business. However, it’s important to understand the risks and challenges of this strategy before you implement it. The course will teach you how to identify and overcome common pitfalls of productizing your service.
The first step is to define your ideal client and create a product that will appeal to them. Then, you’ll need to develop a sales and marketing plan. Finally, you’ll need to create a process for delivering your product. Once you have a process in place, you can begin to scale your business by hiring team members.
Another way to productize your services is to offer group coaching classes. This approach allows you to serve multiple clients at once and can reduce the amount of time you spend preparing for each call. It also helps you build a community of like-minded entrepreneurs.
The Productize course was created by Brian Casel, who has a background in music and marketing. He has also founded several online businesses, including Audience Ops, Restaurant Engine, and ProcessKit. He currently runs a website called ZipMessage and hosts a podcast, Boostrapped Web. He has also been a guest on the How to Start a Successful Business podcast. The current owner of the Productize Course is James Sowers, who purchased it in October 2022 from Sam Shepler, the founder of Testimonial Hero. Sowers seems to have a good reputation, but it’s hard to tell because the course has changed owners three times already.
What are the benefits of productization?
Productization is a process that transforms services or processes into standardized products that can be sold at scale. The result is increased efficiency and reduced costs. This is especially important for businesses that rely on service-based business models, such as consultancy, legal, and accounting firms.
By productizing their services, these businesses can scale their operations and reach a larger audience without increasing their operating costs. This can also help them attract new customers and increase revenue. Productization can also be beneficial for small businesses that are struggling to grow. By streamlining their offerings and turning them into products, they can focus their resources on their core competencies while allowing their employees to spend more time on customer-facing work.
In addition, productizing their offerings will enable these companies to create a more consistent and reliable experience for their clients. This will build trust and loyalty, which can lead to repeat business and referrals. Productization is also an excellent way to build a stronger brand identity and stand out in a crowded market.
To find the right services to productize, businesses should evaluate their existing products and services, customer feedback, and financial considerations. They should look for services that are highly repeatable and scalable, as well as those that offer the best margins.
Another benefit of productization is that it can help businesses reduce their overhead costs by reducing the amount of time they spend on administrative tasks. For example, a law firm that uses email, Trello, and spreadsheets to manage their projects could save money by creating a software solution that automates the workflows. For example, Copilot is a no-code client portal that enables law firms to create a customizable customer experience with messaging, file-sharing, eSignatures, payments, forms, and self-serve support.
What are the disadvantages of productization?
A disadvantage of productization is that it can reduce the value of a service by turning it into a simple, one-size-fits-all package. This can make it difficult for businesses to differentiate themselves and grow their client base. Additionally, businesses that are used to trading hours for money may find it difficult to transition to a productized service model.
Another downside of productization is that it can limit the types of services a business can offer. For example, a copywriter who is productizing her services may lose clients who want custom projects because those clients will not understand the value of the products she is selling.
Despite these drawbacks, there are some benefits of productization. For example, it can help a business increase its margins by reducing the amount of time spent on each project. In addition, it can help a business scale by hiring out parts of the process. Finally, it can help a business focus on marketing instead of the day-to-day operations of the business.
The Productize course teaches freelancers, founders and entrepreneurs how to productize their business and get away from “billable hours.” According to students of the course, it has helped them create a stable source of income. Denny Cave, the founder of Light Ignite, said that the course helped him transition to a productized service model and saved him from living paycheck to paycheck.
The creator of the Productize course is Brian Casel, who is a serial entrepreneur. He has created several online businesses, including Audience Ops and Restaurant Engine. He has also created a number of courses on digital marketing and online business. He is the author of the book “Productize: How to Turn Your Services into Products and Build a Tenxed Business.” He has also been interviewed on the podcast Boostrapped Web. The course has been through several owners since its launch and currently is owned by James Sowers, who owns Testimonial Hero, a done-for-you video testimonial creation business.
Is the course worth it?
The Productize course is designed for freelancers who are tired of living project to project and struggling with low profit margins. The program claims to help them build a scalable service business that allows them to charge clients based on results rather than hours worked. However, there are some critics who argue that the course is not practical for beginners or that it doesn’t teach them how to work a specific service model.
The program is available online and offers lifetime access to the course materials. It also includes a private community of other students and direct access to the instructor for questions and support. In addition, the course offers a variety of resources, including audio and video lessons, worksheets, and templates. The curriculum is well-organized and easy to navigate, and it covers all the key steps to getting started with a productized service business.
There are no formal qualifications to join the course, and it does not assume that you have prior experience as a freelancer. However, it is recommended that you have at least some experience working with clients. The course teaches you how to identify your clients’ pain points and create processes that address them. It also helps you learn how to effectively manage your time and budget.
Many of the students who have taken the course say that it has helped them to break free from billable hours. For example, Jared Gold, founder of Website by Tonight, said that the course has saved him time by helping him to create a system for delivering high-quality websites in record time. In addition, Denny Cave, founder of Light Ignite, said that the course has enabled her to offer her services to a wider range of clients.
